BUMERANG · SURVEYS

Measure satisfaction,
grow your reviews.

After each visit, guests receive an automatic survey. Happy guests are routed to Google and review platforms; unhappy ones reach you before their experience becomes a bad review. Your reputation is fed by your WiFi.

Request a Demo All Bumerang modules →

Hear the guests who leave in silence

Most unhappy guests never complain: they either stop coming or write a bad review straight onto the internet. The Surveys module breaks that silence — it sends a short survey after the visit, measures satisfaction and takes the right action automatically. Satisfaction you do not measure cannot be managed.

SMART ROUTING

One survey, two outcomes

The survey score decides where each guest is routed. Positive experiences become public; negative ones are resolved in private.

  • Happy guest → review: high scorers are routed straight to Google and the platforms you choose
  • Unhappy guest → you: low scorers' feedback lands in your panel, not on the internet
  • You get the chance to fix the problem quietly, before it becomes a bad review

The survey panel: from question to score

Active and draft surveys, question-by-question answers, completion rates and review-routing conversion on one screen. You see how many guests answered — and how many actually left a review.

Bumerang survey panel with active surveys, completion rates and review routing conversion

Feedback in four steps

Visit

The guest connects to your WiFi and experiences your venue.

Survey goes out

After the visit, a short survey is shown on the welcome screen or sent automatically via WhatsApp/SMS.

Guest answers

One tap, in their own language, on a mobile-friendly survey page.

Routed and reported

Happy guests go to reviews, unhappy ones come to you; results appear live in the panel.

Flexible, multilingual, measurable

Build the survey around your venue; the answers turn into numbers.

Star, NPS, emoji, multiple choice, yes/no and open-ended questionsRoute happy guests to Google and review platformsCatch negative feedback in privateAutomatic delivery via WhatsApp and SMSMobile-friendly survey pages in 13 languagesSeparate surveys per device or branchParticipation, score and routing conversion reportsConsent-based data collection

Turn satisfaction into numbers

  • Average score and participation rate
  • Branch- and device-level satisfaction comparison
  • Review routing conversion — how many guests actually left a review
  • Open-ended feedback collected in one panel

What do your guests really think? Start asking.

Let's build your first survey in a demo environment and watch smart routing work with your own scenario.

Request a Demo

Frequently asked questions

How does the survey reach guests?
Two ways: it is shown on the WiFi welcome screen after the visit, or sent automatically via WhatsApp/SMS. Guests never install an app — the survey opens in the browser.
Which question types are available?
Star ratings, NPS, emoji, multiple choice, yes/no and open-ended questions. You can customise surveys per venue and run different ones per device or branch.
Do you suppress negative reviews?
No — nobody is prevented from writing a review. Smart routing simply delivers low scorers' feedback to you first, so you get a chance to fix the problem while it can still be fixed.
Can I compare my branches?
Yes. Surveys can be set up per device or branch, and the panel compares average scores, participation and routing conversion across branches.