BUMERANG · AUTOPILOT

Marketing that
runs itself.

Autopilot turns the opportunities in your guest WiFi data into a marketing engine that runs on the rules you define. Set the scenario once; targeting, channel selection and sending proceed automatically. You only set the strategy.

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AI Autopilot automated campaign screen

The hardest part: keeping it going

The hardest thing about marketing is not sending the right message at the right time — it is doing that every single day. Autopilot takes that on: acquisition, win-back and loyalty flows run themselves 24/7 on the rules you define. It works like a marketing team for venues that have no time to run one.

Three capabilities, one goal: automatic growth

Semi-automatic mode

AI proposes the campaign, you approve it, Autopilot sends it. You keep control; the system carries the repetitive workload.

Fully automatic mode

Set the scenario once and let acquisition, win-back and loyalty flows run entirely on their own, at the right moment.

Smart targeting

Autopilot picks the right guest, the right moment and the right channel (WhatsApp/SMS) automatically, based on behaviour data.

The Autopilot panel: you always see what it is doing

Automatically completed jobs, suggestions awaiting your approval, target segments and estimated returns on the same screen. Autopilot is not a black box: you see which decision it took and why — and you can take over at any moment.

Bumerang Autopilot panel with automatically completed jobs, pending approvals, target segment and estimated returns

Easy to set up, clear results

Acquisition, win-back and loyalty flowsAutomatic sending via WhatsApp and SMSAutomatic channel selection — whichever the guest registered withOne-time setup, always-on operationCustomise messages in your own wordsReturn tracking and detailed reportingConsent-based, opt-in guest pool

Do not guess. See it.

Autopilot tracks every message it sends: which scenario reached how many guests, how many came back, which channel earned more. You do not debate whether marketing works — you know, in numbers.

  • Return conversion rate
  • Send report — who and when
  • Channel performance — WhatsApp / SMS

You are always in control

Autopilot ships switched off by default; it runs only when you enable it and only on guests who gave explicit consent, with an auditable consent trail. Start in semi-automatic mode and switch to fully automatic once you trust it.

You set the strategy. Autopilot does the shift work.

Let's watch Autopilot propose campaigns from guest data together, in a demo environment.

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Frequently asked questions

What does Autopilot base its decisions on?
Guest behaviour data and the rules you define: it reads signals like visit frequency, inactivity periods and visit counts, then decides which campaign goes to whom, when and on which channel.
Do I stay in control?
Yes. In semi-automatic mode every campaign goes out with your approval; even in fully automatic mode the rules, messages and segments are yours. You can pause Autopilot at any time.
Can it message guests without consent?
No. Autopilot only works on the pool of guests who gave explicit consent, and it ships switched off by default. The consent flow is auditable and built to comply with local regulations.
Does it require technical skills to set up?
No. You define the scenarios once and the system runs automatically for every new guest. Ready-made welcome, we-miss-you and loyalty scenarios get you started.