BUMERANG

You have given guests WiFi for years.
Time WiFi gave something back.

Bumerang is the marketing engine that turns every guest who connects into a returning customer: campaigns, surveys, QR menu, hotel in-house, events and AI Autopilot — all in one panel, all working together.

The guest left. Will they come back?

Most guests never return. Not because of bad service — because nobody said "come back soon". Yet every guest leaves you the most valuable thing they have: permission to reach them. Bumerang turns that permission into measurable revenue.

One panel, the whole loop

Live guest counts, campaign sends, returning guests and survey scores on the same screen. No juggling separate systems: guest data is captured, campaigns fire, and results are measured in the same place.

Useroam Bumerang dashboard with live guests, campaigns and return metrics

The Marketing Command Center

Guest lifecycle, campaign performance, menu interest, survey scores and channel comparison come together on one screen — so managers see what each module earns at a glance.

Bumerang Marketing Command Center combining campaign, menu, survey and channel performance

How it works

Permission is captured

Guests are informed as they join your WiFi and leave auditable permission to be contacted.

Modules do the work

Campaigns trigger automatically, surveys measure satisfaction, the QR menu reports preferences, the hotel module handles requests.

Results are measured

Who came back, which scenario worked, which channel earned more — all in the panel, in numbers.

Your guests already connect. Let Bumerang handle the rest.

Let's try the modules with your own scenario in a demo environment.

Frequently asked questions

Do I need new hardware for Bumerang?
No. Bumerang runs on Useroam's infrastructure on top of your existing network, with ready integrations for Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and Ruijie.
Can I use the modules separately?
Yes. Bumerang is modular: start with campaigns only, then switch on surveys, QR menu, hotel in-house or Autopilot whenever you need them.
Are messages sent only to opted-in guests?
Yes. Bumerang only messages guests who have given explicit consent; the consent flow is auditable and built to comply with local regulations.
How do I measure results?
Each module produces its own report: campaign return rates, survey scores, menu views and hotel requests appear live in the panel — and the Command Center unifies them on one screen.