GUEST 360
Not a thousand guests.
One guest you know a thousand ways.
Guest 360 unifies the traces one guest leaves across visits and channels into a single profile: visits, campaign responses, survey answers and orders. This is your marketing memory.
The whole picture instead of scattered records
Who came, how often, which campaign brought them back, what they ordered, what they consented to — all on one guest card. Segment labels group guests by behavior, and the AI loyalty advisor suggests the next step on the same screen.
One profile, three wins
Unified profile
Visit, campaign, survey and order history come together on a single guest card. Your guest is a full profile, not just a phone number.
Segmentation
Group guests by behavior: frequent, drifting away, high-spending. With an RFM approach, the right group gets the right offer.
Personalization
Messages and offers based on past behavior make every guest feel known — personal outreach instead of broadcast announcements.
Profiles connect data to action
Segments become campaigns
The drifting-away segment feeds a "we miss you" scenario, loyal guests get a thank-you play — Bumerang sends it and returns are measured.
The AI loyalty advisor suggests
It reads the behavior in each profile and proposes the next step: which guest, which offer, when.
Autopilot executes
Go beyond suggestions if you want: AI Autopilot builds the campaign, sends it and reports the outcome.
Consent is part of the profile
Marketing consent is captured separately and auditable on every profile. Guest 360 only adds explicitly opted-in guests to the campaign pool; profiles without consent remain operational records — no messages are sent to them.
What comes together in a profile?
You already host your guests. Now get to know them.
Let us show you how Guest 360 profiles build up from your own guest flow in a demo environment.