WIFI MARKETING PLATFORM

Guests leave.
Customers come back.

Built on enterprise-grade, compliant guest Wi-Fi infrastructure — from secure access to marketing, one platform.

Useroam turns guest WiFi into a measurable marketing channel. Every guest who connects becomes permissioned data, a personal campaign — and a returning customer.

15+ years of experience · 800+ venues · Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and more

Useroam dashboard — live guests, campaigns and return metrics Mobile captive portal sign-in screen
  • Compliant guest loggingSigned, timestamped access records
  • Captive portal + RADIUSStandards-based, audit-ready access
  • 9 firewall integrationsSophos, FortiGate, MikroTik, Palo Alto, Zyxel…
  • Cloud-based SaaSNo new hardware — runs on your network

WiFi marketing in three steps

Connect

Guests join your WiFi through a branded welcome page and verify in seconds via SMS, WhatsApp or room number.

Understand

Every connection becomes permissioned guest data: visit frequency, preferences, satisfaction. Guest 360 unifies it in one profile.

Bring them back

Bumerang campaigns reach the right guest at the right moment on WhatsApp/SMS; surveys grow your reviews, Autopilot runs it all for you.

Bumerang: modules built for return visits

CAMPAIGNS

Win-back that runs itself

Welcome, "we miss you", nth-visit scenarios… Set the play once; WhatsApp and SMS campaigns are measured end-to-end with coupons, clicks and returns.

  • Trigger-based automation
  • Coupon + return tracking
  • WhatsApp & SMS in one panel

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Win-back that runs itself
SURVEYS

Measure satisfaction, grow reviews

Smart surveys route happy guests to Google reviews and unhappy ones to you. Your reputation is fed by your WiFi.

  • Smart review routing
  • NPS & satisfaction scores
  • Branch-level comparison

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Measure satisfaction, grow reviews
QR MENU

Turn your menu into a sales channel

A multilingual QR menu with table ordering, waiter calls and campaign coupons in the same flow. Menu engineering reports show what actually sells.

  • 6+ languages, RTL support
  • Table ordering & calls
  • Menu engineering reports

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Turn your menu into a sales channel
HOTEL IN-HOUSE

Live engagement with in-house guests

Guests sign in with their room number and receive the right message throughout their stay: welcome, events, feedback, post-checkout invites.

  • PMS integration
  • Full-stay scenarios
  • Guest satisfaction tracking

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Live engagement with in-house guests

Trusted by leading organizations across Türkiye

WyndhamOtel
GranadaOtel
AKFENHolding
KipaşHolding
KuzuGrup
HDHolding
AldoGrup
AkroHolding
BellHolding
İstinyeÜniversite
MedeniyetÜniversite
BingölÜniversite
FinalÜniversite
BakırköyBelediye
ALKEVOkul
AtlasHastane
ErciyesHastane
RumeliHastane
ErdemHastane
KonakHastane
YüzyılHastane
AnkaHastane
WyndhamOtel
GranadaOtel
AKFENHolding
KipaşHolding
KuzuGrup
HDHolding
AldoGrup
AkroHolding
BellHolding
İstinyeÜniversite
MedeniyetÜniversite
BingölÜniversite
FinalÜniversite
BakırköyBelediye
ALKEVOkul
AtlasHastane
ErciyesHastane
RumeliHastane
ErdemHastane
KonakHastane
YüzyılHastane
AnkaHastane

Your marketing on autopilot

Autopilot reads your guest data, builds the right campaign for the right segment, sends it and reports back. You just set the strategy — WiFi marketing runs itself.

Autopilot →

Useroam AI Autopilot — automated campaign setup screen
0years of experience
0venues
0ready integrations
0portal languages

The data & AI layer

Guest 360

Every guest's visits, consents, spend signals and survey answers in a single profile. This is your marketing memory.

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Live Radar

Watch real-time occupancy and returning guests in your venue; see campaign impact as it happens.

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Autopilot

AI reads the data, builds the campaign, sends it and reports back. WiFi marketing on autopilot.

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On enterprise-grade infrastructure

Useroam sits on top of your existing network with ready-made integrations for Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and Ruijie. Compliant guest logging is built in — the marketing layer stands on solid legal ground.

SophosFortiGateMikroTikPalo AltoZyxelRuijie

Explore integrations →

You already have WiFi. Turn it into revenue.

Let's set up your own scenario in a demo environment — and send your first campaign the same day.

Frequently asked questions

What is WiFi marketing?
WiFi marketing turns your venue's guest WiFi into a measurable marketing channel: it captures permissioned guest data and uses it to run campaigns, surveys and loyalty flows. Useroam manages this entire loop on a single platform.
Does it work with my existing firewall or network hardware?
Yes. Useroam ships with ready integrations for Sophos, FortiGate, MikroTik, Palo Alto, Zyxel, Ruijie and other common network devices. No hardware replacement is required.
Is guest data collected with consent?
Yes. Guests are informed on the welcome page and marketing consent is captured separately and auditable. Useroam applies opt-in consent principles and complies with local regulations such as GDPR-style consent and Türkiye's KVKK.
Can I start with just compliant guest WiFi?
Yes. The captive portal and compliant logging layer works standalone — you can switch on the marketing modules whenever you are ready.