RETAIL OPERATIONS

Forty stores, forty worlds.
One panel to run them.

Retail Operations is built for chains and multi-store retail: every location runs its own WiFi, campaigns and reports, managed from the center. Which store is winning guests and which is falling behind — you see it at a glance.

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Three capabilities, multi-location control

Central management

All locations are managed from one panel; campaigns and settings roll out from the center and can be overridden per store. Permissions are defined by region and store.

Store-level campaigns

Run targeted campaigns per store or region: local campaigns under central control. Openings, stock clearance or regional offers — location by location.

Comparative reporting

Compare guest counts, returns and campaign performance across locations side by side; spot the underperforming store with data.

From anonymous visitor to segmented customer

People walk in and out of your stores every day, and for most of them all you know is that they came. Retail Operations turns that visitor into an identified customer: a profile is created at WiFi signup, and RFM segmentation labels who visits often, who is drifting away and who spends more. Loyalty membership, coupons and prize-draw mechanics run from the same panel.

RFM segmentationLoyalty membershipCoupons & prize drawsPOS integrationCampaign automationBranch-level guest WiFiRegion / store permissions

POS and campaign automation work together

Identify

A visitor joins the store WiFi and an opted-in profile is created; the POS integration ties purchase signals to the profile.

Segment

The RFM engine labels each customer by behavior: frequent, drifting away, high-spending.

Bring them back

Campaign automation sends the right offer to the right segment over WhatsApp/SMS; returns are measured per store.

The whole chain, in numbers

Which scenario brought back how many customers at which store, which channel earned more returns — all in the panel. Head office watches the whole chain while each store manager tracks their own location.

Your stores are already busy. Start knowing your customers.

Let us walk through a multi-location setup with your own store structure in a demo environment.

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Frequently asked questions

What is Retail Operations?
Retail Operations is the solution chains and multi-store retailers use to manage guest WiFi, RFM segmentation, campaign automation and reporting from one central panel — with location-level management and comparative reports.
Can I manage campaigns per store?
Yes. Campaigns can roll out chain-wide from the center or be set up separately for a single store or region. Permissions are also defined per region and store.
What does RFM segmentation do?
RFM groups customers by how recently, how often and how much they engage. A "we miss you" campaign goes to drifting customers and a loyalty offer to frequent ones — instead of the same message to everyone.
Does it work with my existing network hardware?
Yes. Useroam ships with ready integrations for Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and Ruijie among other common network devices; no hardware replacement is required.